Hospitality Marketing
Hospitality Marketing
The course introduces principles, theories and concepts of marketing utilized in the hospitality industry. Through cases discussion, group discussion, and lectures, students will be able to apply retained marketing knowledge to their professional career. Before completion, students are required to present a comprehensive marketing plan for their future business.
The course introduces principles, theories and concepts of marketing utilized in the hospitality industry. Through cases discussion, group discussion, and lectures, students will be able to apply retained marketing knowledge to their professional career. Before completion, students are required to present a comprehensive marketing plan for their future business.
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